Business Model Innovation: A Blueprint for Strategic Change - Velu, Chander (University of Cambridge) - Books - Cambridge University Press - 9781009181716 - May 9, 2024
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Velu, Chander (University of Cambridge)
Business Model Innovation: A Blueprint for Strategic Change

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The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.

306 pages, Worked examples or Exercises

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2024
ISBN13 9781009181716
Publishers Cambridge University Press
Pages 306
Dimensions 159 × 235 × 21 mm   ·   580 g

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