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Business Model Innovation: A Blueprint for Strategic Change Velu, Chander (University of Cambridge)
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Business Model Innovation: A Blueprint for Strategic Change
Velu, Chander (University of Cambridge)
The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.
306 pages, Worked examples or Exercises
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 9, 2024 |
| ISBN13 | 9781009181693 |
| Publishers | Cambridge University Press |
| Pages | 306 |
| Dimensions | 229 × 150 × 22 mm · 450 g |
| Language | English |
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