The Global Football Industry: Marketing Perspectives - World Association for Sport Management Series -  - Books - Taylor & Francis Inc - 9780815360568 - February 8, 2018
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The Global Football Industry: Marketing Perspectives - World Association for Sport Management Series 1st edition

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In recent years, football’s status as "the world’s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.


344 pages, 24 Line drawings, black and white; 3 Halftones, black and white; 47 Tables, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 8, 2018
ISBN13 9780815360568
Publishers Taylor & Francis Inc
Pages 344
Dimensions 241 × 163 × 24 mm   ·   646 g
Language English  
Editor Pitts, Brenda G. (Georgia State University, USA)
Editor Zhang, James J. (University of Georgia, USA)

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