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The Global Football Industry: Marketing Perspectives - World Association for Sport Management Series 1st edition
The Global Football Industry: Marketing Perspectives - World Association for Sport Management Series
In recent years, football’s status as "the world’s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.
344 pages, 24 Line drawings, black and white; 3 Halftones, black and white; 47 Tables, black and whi
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 8, 2018 |
| ISBN13 | 9780815360568 |
| Publishers | Taylor & Francis Inc |
| Pages | 344 |
| Dimensions | 241 × 163 × 24 mm · 646 g |
| Language | English |
| Editor | Pitts, Brenda G. (Georgia State University, USA) |
| Editor | Zhang, James J. (University of Georgia, USA) |