Tracking the Audience: The Ratings Industry From Analog to Digital - Buzzard, Karen (Missouri State University, USA) - Books - Taylor & Francis Inc - 9780805858525 - April 12, 2012
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Buzzard, Karen (Missouri State University, USA)
Tracking the Audience: The Ratings Industry From Analog to Digital

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In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice’s history from its early beginnings up to its most recent advances.

192 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 12, 2012
ISBN13 9780805858525
Publishers Taylor & Francis Inc
Pages 192
Dimensions 153 × 226 × 10 mm   ·   276 g
Language English  

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