Tracking the Audience: The Ratings Industry From Analog to Digital - Buzzard, Karen (Missouri State University, USA) - Books - Taylor & Francis Inc - 9780805858518 - April 12, 2012
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Buzzard, Karen (Missouri State University, USA)
Tracking the Audience: The Ratings Industry From Analog to Digital 1st edition

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In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice’s history from its early beginnings up to its most recent advances.

192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 12, 2012
ISBN13 9780805858518
Publishers Taylor & Francis Inc
Pages 192
Dimensions 150 × 220 × 20 mm   ·   520 g
Language English  

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