Market Segmentation Success: Making It Happen! - Dibb, Sally (Manchester Metropolitan University, UK) - Books - Taylor & Francis Inc - 9780789029188 - March 3, 2008
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Dibb, Sally (Manchester Metropolitan University, UK)
Market Segmentation Success: Making It Happen! 1st edition

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Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

204 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2008
ISBN13 9780789029188
Publishers Taylor & Francis Inc
Pages 204
Dimensions 155 × 229 × 12 mm   ·   320 g
Language English  

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