Market Segmentation Success: Making It Happen! - Dibb, Sally (Manchester Metropolitan University, UK) - Books - Taylor & Francis Inc - 9780789029171 - March 3, 2008
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Dibb, Sally (Manchester Metropolitan University, UK)
Market Segmentation Success: Making It Happen! 1st edition

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Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

204 pages, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2008
ISBN13 9780789029171
Publishers Taylor & Francis Inc
Pages 202
Dimensions 152 × 229 × 20 mm   ·   530 g
Language English  

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