The Science and Art of Branding - Giep Franzen - Books - Taylor & Francis Ltd - 9780765617910 - October 1, 2008
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Giep Franzen
The Science and Art of Branding 1st edition

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Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.

592 pages, tables, figures, references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2008
ISBN13 9780765617910
Publishers Taylor & Francis Ltd
Pages 558
Dimensions 177 × 252 × 31 mm   ·   1.04 kg
Language English  

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