The Science and Art of Branding - Giep Franzen - Books - Taylor & Francis Ltd - 9780765617903 - October 1, 2008
In case cover and title do not match, the title is correct

Giep Franzen
The Science and Art of Branding 1st edition

Price
$ 284.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 15 - 27
Get notified about new Giep Franzen releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.

592 pages, tables, figures, references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2008
ISBN13 9780765617903
Publishers Taylor & Francis Ltd
Pages 558
Dimensions 260 × 180 × 38 mm   ·   1.31 kg
Language English  

Mere med samme udgiver

See all of Giep Franzen ( e.g. Hardcover Book and Paperback Book )