The Language of Branding: Theory, Strategies, and Tactics - Lerman, Dawn (Fordham University, USA) - Books - Taylor & Francis Ltd - 9780415899994 - December 14, 2017
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Lerman, Dawn (Fordham University, USA)
The Language of Branding: Theory, Strategies, and Tactics 1st edition

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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

160 pages, 4 Line drawings, black and white; 40 Halftones, black and white; 5 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 14, 2017
ISBN13 9780415899994
Publishers Taylor & Francis Ltd
Pages 170
Dimensions 235 × 158 × 17 mm   ·   378 g
Language English  

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