The Language of Branding: Theory, Strategies, and Tactics - Lerman, Dawn (Fordham University, USA) - Books - Taylor & Francis Ltd - 9780415806749 - December 13, 2017
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Lerman, Dawn (Fordham University, USA)
The Language of Branding: Theory, Strategies, and Tactics 1st edition

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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

160 pages, 48 black & white illustrations, 18 black & white tables, 30 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2017
ISBN13 9780415806749
Publishers Taylor & Francis Ltd
Pages 160
Dimensions 228 × 154 × 10 mm   ·   262 g
Language English  

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