The Essentials of Marketing Research - Silver, Lawrence (Southeastern Oklahoma State University, USA) - Books - Taylor & Francis Ltd - 9780415899291 - October 18, 2012
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Silver, Lawrence (Southeastern Oklahoma State University, USA)
The Essentials of Marketing Research 3rd edition

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

366 pages, 53 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 18, 2012
ISBN13 9780415899291
Publishers Taylor & Francis Ltd
Pages 376
Dimensions 150 × 220 × 20 mm   ·   860 g
Language English  

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