The Essentials of Marketing Research - Silver, Lawrence (Southeastern Oklahoma State University, USA) - Books - Taylor & Francis Ltd - 9780415899284 - October 18, 2012
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Silver, Lawrence (Southeastern Oklahoma State University, USA)
The Essentials of Marketing Research 3rd edition

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

376 pages, 53 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 18, 2012
ISBN13 9780415899284
Publishers Taylor & Francis Ltd
Pages 366
Dimensions 180 × 252 × 19 mm   ·   666 g
Language English  

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