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Global Issues in Pharmaceutical Marketing Prevel Katsanis, Lea (Concordia University, Canada) 1st edition
Global Issues in Pharmaceutical Marketing
Prevel Katsanis, Lea (Concordia University, Canada)
This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.
272 pages, 16 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 2, 2015 |
| ISBN13 | 9780415895316 |
| Publishers | Taylor & Francis Ltd |
| Pages | 178 |
| Dimensions | 260 × 197 × 18 mm · 594 g |
| Language | English |