Branding in Governance and Public Management - Routledge Critical Studies in Public Management - Eshuis, Jasper (Erasmus University Rotterdam, The Netherlands) - Books - Taylor & Francis Ltd - 9780415885171 - December 22, 2011
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Eshuis, Jasper (Erasmus University Rotterdam, The Netherlands)
Branding in Governance and Public Management - Routledge Critical Studies in Public Management 1st edition

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

176 pages, 19 Halftones, black and white; 7 Tables, black and white; 19 Illustrations, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2011
ISBN13 9780415885171
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 166 × 236 × 15 mm   ·   384 g
Language English  

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