Branding in Governance and Public Management - Routledge Critical Studies in Public Management - Eshuis, Jasper (Erasmus University Rotterdam, The Netherlands) - Books - Taylor & Francis Ltd - 9780415817912 - November 13, 2012
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Eshuis, Jasper (Erasmus University Rotterdam, The Netherlands)
Branding in Governance and Public Management - Routledge Critical Studies in Public Management 1st edition

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

188 pages, 19 Halftones, black and white; 7 Tables, black and white; 19 Illustrations, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 13, 2012
ISBN13 9780415817912
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 230 × 152 × 15 mm   ·   276 g
Language English  

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