Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies - Wilson, Tony (University Malaysia Sarawak) - Books - Taylor & Francis Ltd - 9780415875974 - October 21, 2010
In case cover and title do not match, the title is correct

Wilson, Tony (University Malaysia Sarawak)
Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1st edition

Price
$ 262.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 17 - 29
Get notified about new Wilson, Tony (University Malaysia Sarawak) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

182 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2010
ISBN13 9780415875974
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 159 × 231 × 17 mm   ·   428 g
Language English  

More by Wilson, Tony (University Malaysia Sarawak)

Show all

More from the same publisher

See all of Wilson, Tony (University Malaysia Sarawak) ( e.g. Paperback Book and Hardcover Book )