Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies - Wilson, Tony (University Malaysia Sarawak) - Books - Taylor & Francis Ltd - 9780415860895 - September 3, 2013
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Wilson, Tony (University Malaysia Sarawak)
Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Reprint edition

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This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

168 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2013
ISBN13 9780415860895
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 150 × 220 × 10 mm   ·   249 g
Language English  

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