Consumer Behavior Knowledge for Effective Sports and Event Marketing - - Books - Taylor & Francis Ltd - 9780415873581 - September 22, 2010
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Consumer Behavior Knowledge for Effective Sports and Event Marketing 1st edition

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Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

348 pages, 16 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 22, 2010
ISBN13 9780415873581
Publishers Taylor & Francis Ltd
Pages 348
Dimensions 173 × 238 × 19 mm   ·   544 g
Language English  
Editor Close, Angeline G. (University of Nevada, USA)
Editor Kahle, Lynn R. (University of Oregon, USA)

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