Consumer Behavior Knowledge for Effective Sports and Event Marketing - - Books - Taylor & Francis Ltd - 9780415873574 - October 6, 2010
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Consumer Behavior Knowledge for Effective Sports and Event Marketing 1st edition

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Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

348 pages, 16 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 6, 2010
ISBN13 9780415873574
Publishers Taylor & Francis Ltd
Pages 348
Dimensions 150 × 220 × 20 mm   ·   800 g
Language English  
Editor Close, Angeline G. (University of Nevada, USA)
Editor Kahle, Lynn R. (University of Oregon, USA)

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