Strategic Pricing for the Arts - Rushton, Michael (Indiana University, USA) - Books - Taylor & Francis Ltd - 9780415713672 - July 14, 2014
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Rushton, Michael (Indiana University, USA)
Strategic Pricing for the Arts 1st edition

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Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.

115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 14, 2014
ISBN13 9780415713672
Publishers Taylor & Francis Ltd
Pages 116
Dimensions 218 × 143 × 7 mm   ·   158 g
Language English  

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