Strategic Pricing for the Arts - Rushton, Michael (Indiana University, USA) - Books - Taylor & Francis Ltd - 9780415713665 - September 22, 2014
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Rushton, Michael (Indiana University, USA)
Strategic Pricing for the Arts 1st edition

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Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.

128 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 22, 2014
ISBN13 9780415713665
Publishers Taylor & Francis Ltd
Pages 116
Dimensions 138 × 216 × 13 mm   ·   370 g
Language English  

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