Positioning the Brand: An Inside-Out Approach - Riezebos, Rik (European Institute for Brand Management , the Netherlands) - Books - Taylor & Francis Ltd - 9780415665193 - November 23, 2011
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Riezebos, Rik (European Institute for Brand Management , the Netherlands)
Positioning the Brand: An Inside-Out Approach 1st edition

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This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

208 pages, 83 black & white illustrations, 19 black & white tables, 31 black & white halftones, 33 b

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 23, 2011
ISBN13 9780415665193
Publishers Taylor & Francis Ltd
Pages 192
Dimensions 153 × 208 × 11 mm   ·   264 g
Language English  

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