Positioning the Brand: An Inside-Out Approach - Riezebos, Rik (European Institute for Brand Management , the Netherlands) - Books - Taylor & Francis Ltd - 9780415665186 - November 23, 2011
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Riezebos, Rik (European Institute for Brand Management , the Netherlands)
Positioning the Brand: An Inside-Out Approach 1st edition

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This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

192 pages, 33 Line drawings, black and white; 31 Halftones, black and white; 19 Tables, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 23, 2011
ISBN13 9780415665186
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 223 × 143 × 16 mm   ·   362 g
Language English  

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