Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition - Bonita M. Kolb - Books - Taylor & Francis Ltd - 9780415626972 - June 24, 2013
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Bonita M. Kolb
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition 1st edition

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

200 pages, 29 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2013
ISBN13 9780415626972
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 155 × 229 × 11 mm   ·   300 g
Language English  

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