Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition - Bonita M. Kolb - Books - Taylor & Francis Ltd - 9780415626958 - June 25, 2013
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Bonita M. Kolb
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition 3 Revised edition

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

200 pages, 29 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 25, 2013
ISBN13 9780415626958
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 152 × 229 × 18 mm   ·   530 g
Language English  

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