Olympic Marketing - Ferrand, Alain (Universite de Poitiers, France) - Books - Taylor & Francis Ltd - 9780415587877 - April 30, 2012
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Ferrand, Alain (Universite de Poitiers, France)
Olympic Marketing 1st edition

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The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.

296 pages, 34 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2012
ISBN13 9780415587877
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 226 × 159 × 16 mm   ·   430 g
Language English  

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