The Pricing and Revenue Management of Services: A strategic approach - Routledge Advances in Management and Business Studies - Ng, Irene C.L. (University of Exeter, UK) - Books - Taylor & Francis Ltd - 9780415551953 - April 30, 2009
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Ng, Irene C.L. (University of Exeter, UK)
The Pricing and Revenue Management of Services: A strategic approach - Routledge Advances in Management and Business Studies 1st edition

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

174 pages, 27 Line drawings, black and white; 21 Halftones, black and white; 9 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2009
ISBN13 9780415551953
Publishers Taylor & Francis Ltd
Pages 196
Dimensions 231 × 154 × 18 mm   ·   314 g
Language English  

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