The Pricing and Revenue Management of Services: A strategic approach - Routledge Advances in Management and Business Studies - Ng, Irene C.L. (University of Exeter, UK) - Books - Taylor & Francis Ltd - 9780415350778 - July 26, 2007
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Ng, Irene C.L. (University of Exeter, UK)
The Pricing and Revenue Management of Services: A strategic approach - Routledge Advances in Management and Business Studies 1st edition

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

208 pages, 48 black & white illustrations, 9 black & white tables, 21 black & white halftones, 27 bl

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 26, 2007
ISBN13 9780415350778
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 156 × 234 × 13 mm   ·   540 g
Language English  

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