Marketing the Sports Organisation: Building Networks and Relationships - Alain Ferrand - Books - Taylor & Francis Ltd - 9780415453301 - August 20, 2008
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Alain Ferrand
Marketing the Sports Organisation: Building Networks and Relationships 1st edition

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Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

320 pages, 52 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2008
ISBN13 9780415453301
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 156 × 234 × 18 mm   ·   476 g
Language English  

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