Marketing the Sports Organisation: Building Networks and Relationships - Alain Ferrand - Books - Taylor & Francis Ltd - 9780415453295 - August 27, 2008
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Alain Ferrand
Marketing the Sports Organisation: Building Networks and Relationships 1st edition

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Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

22 pages, 52 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 27, 2008
ISBN13 9780415453295
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 150 × 220 × 20 mm   ·   750 g
Language English  

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