Visual Consumption - Routledge Interpretive Marketing Research - Schroeder, Jonathan (Rochester Institute of Technology, USA) - Books - Taylor & Francis Ltd - 9780415366250 - April 19, 2005
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Schroeder, Jonathan (Rochester Institute of Technology, USA)
Visual Consumption - Routledge Interpretive Marketing Research 1st edition

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Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

208 pages, 2 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 19, 2005
ISBN13 9780415366250
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 163 × 233 × 14 mm   ·   322 g
Language English  

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