Visual Consumption - Routledge Interpretive Marketing Research - Schroeder, Jonathan (Rochester Institute of Technology, USA) - Books - Taylor & Francis Ltd - 9780415244244 - January 10, 2002
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Schroeder, Jonathan (Rochester Institute of Technology, USA)
Visual Consumption - Routledge Interpretive Marketing Research 1st edition

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Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

208 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 10, 2002
ISBN13 9780415244244
Publishers Taylor & Francis Ltd
Pages 206
Dimensions 156 × 234 × 19 mm   ·   454 g
Language English  

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