Persuasion in Advertising - O'Shaugnessy, John (Columbia University, USA) - Books - Taylor & Francis Ltd - 9780415322249 - November 20, 2003
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O'Shaugnessy, John (Columbia University, USA)
Persuasion in Advertising 1st edition

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A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

232 pages, 8 line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 20, 2003
ISBN13 9780415322249
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 156 × 231 × 16 mm   ·   370 g
Language English  

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