Persuasion in Advertising - O'Shaugnessy, John (Columbia University, USA) - Books - Taylor & Francis Ltd - 9780415322232 - November 20, 2003
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O'Shaugnessy, John (Columbia University, USA)
Persuasion in Advertising 1st edition

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A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

232 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2003
ISBN13 9780415322232
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 150 × 220 × 20 mm   ·   544 g
Language English  

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