Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Routledge Studies in Marketing - Sanak-Kosmowska, Katarzyna (Cracow University of Economics, Poland) - Books - Taylor & Francis Ltd - 9780367651459 - May 31, 2023
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Sanak-Kosmowska, Katarzyna (Cracow University of Economics, Poland)
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Routledge Studies in Marketing

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This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

178 pages, 33 Tables, black and white; 43 Line drawings, black and white; 43 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2023
ISBN13 9780367651459
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 157 × 233 × 13 mm   ·   306 g
Language English  

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