Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Routledge Studies in Marketing - Sanak-Kosmowska, Katarzyna (Cracow University of Economics, Poland) - Books - Taylor & Francis Ltd - 9780367646523 - November 25, 2021
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Sanak-Kosmowska, Katarzyna (Cracow University of Economics, Poland)
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Routledge Studies in Marketing 1st edition

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This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

200 pages, 43 Line drawings, black and white; 33 Tables, black and white; 43 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 25, 2021
ISBN13 9780367646523
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 240 × 162 × 19 mm   ·   416 g
Language English  

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