Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing - Brown, David M. (Newcastle Business School, UK) - Books - Taylor & Francis Ltd - 9780367532970 - April 29, 2022
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Brown, David M. (Newcastle Business School, UK)
Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing

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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

146 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2022
ISBN13 9780367532970
Publishers Taylor & Francis Ltd
Pages 146
Dimensions 233 × 154 × 14 mm   ·   236 g
Language English  

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