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Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing Brown, David M. (Newcastle Business School, UK) 1st edition
Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing
Brown, David M. (Newcastle Business School, UK)
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.
138 pages, 1 Tables, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 30, 2020 |
| ISBN13 | 9780367532925 |
| Publishers | Taylor & Francis Ltd |
| Pages | 138 |
| Dimensions | 241 × 160 × 15 mm · 374 g |
| Language | English |