Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing - Brown, David M. (Newcastle Business School, UK) - Books - Taylor & Francis Ltd - 9780367532925 - October 30, 2020
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Internal Marketing: Theories, Perspectives, and Stakeholders - Routledge Studies in Marketing 1st edition

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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.


138 pages, 1 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2020
ISBN13 9780367532925
Publishers Taylor & Francis Ltd
Pages 138
Dimensions 241 × 160 × 15 mm   ·   374 g
Language English  

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