Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth - Routledge Focus on Business and Management - Zaraket, Sarah (Paris 1 Pantheon Sorbonne University, France) - Books - Taylor & Francis Ltd - 9780367532864 - August 1, 2022
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Zaraket, Sarah (Paris 1 Pantheon Sorbonne University, France)
Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth - Routledge Focus on Business and Management

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This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

98 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2022
ISBN13 9780367532864
Publishers Taylor & Francis Ltd
Pages 98
Dimensions 216 × 138 × 10 mm   ·   150 g
Language English  

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