Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth - Routledge Focus on Business and Management - Zaraket, Sarah (Paris 1 Pantheon Sorbonne University, France) - Books - Taylor & Francis Ltd - 9780367532833 - December 24, 2020
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Zaraket, Sarah (Paris 1 Pantheon Sorbonne University, France)
Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth - Routledge Focus on Business and Management 1st edition

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This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

88 pages, 7 Line drawings, black and white; 3 Tables, black and white; 7 Illustrations, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 24, 2020
ISBN13 9780367532833
Publishers Taylor & Francis Ltd
Pages 98
Dimensions 226 × 161 × 14 mm   ·   254 g
Language English  

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