Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries - Kolb, Bonita (Lycoming College, USA) - Books - Taylor & Francis Ltd - 9780367419776 - September 17, 2020
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Kolb, Bonita (Lycoming College, USA)
Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries 2nd edition

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This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

324 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2020
ISBN13 9780367419776
Publishers Taylor & Francis Ltd
Pages 324
Dimensions 232 × 168 × 29 mm   ·   467 g
Language English  

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