Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries - Kolb, Bonita (Lycoming College, USA) - Books - Taylor & Francis Ltd - 9780367419769 - September 17, 2020
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Kolb, Bonita (Lycoming College, USA)
Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries 2nd edition

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This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

324 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 17, 2020
ISBN13 9780367419769
Publishers Taylor & Francis Ltd
Pages 324
Dimensions 240 × 162 × 25 mm   ·   648 g
Language English  

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