Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa - Richard Owusu - Books - Taylor & Francis Ltd - 9780367201470 - May 18, 2021
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Richard Owusu
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa 1st edition

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Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.

456 pages, 33 Line drawings, black and white; 33 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 18, 2021
ISBN13 9780367201470
Publishers Taylor & Francis Ltd
Pages 284
Dimensions 260 × 183 × 26 mm   ·   764 g
Language English  

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