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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa Richard Owusu
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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
Richard Owusu
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.
284 pages, 33 Line drawings, black and white; 33 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 9, 2023 |
| ISBN13 | 9780367770884 |
| Publishers | Taylor & Francis Ltd |
| Pages | 284 |
| Dimensions | 150 × 220 × 10 mm · 590 g |
| Language | English |
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