Strategic and Innovative Pricing: Price Models for a Digital Economy - Routledge Research in Strategic Management - Coster, Mathias (Uppsala University, Sweden) - Books - Taylor & Francis Ltd - 9780367148706 - June 15, 2020
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Coster, Mathias (Uppsala University, Sweden)
Strategic and Innovative Pricing: Price Models for a Digital Economy - Routledge Research in Strategic Management 1st edition

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This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.

170 pages, 2 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 15, 2020
ISBN13 9780367148706
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 236 × 158 × 19 mm   ·   412 g
Language English  

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