Marketing Tourism and Hospitality: Concepts and Cases - Richard George - Other - Springer International Publishing AG - 9783031659829 - April 10, 2025
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Marketing Tourism and Hospitality: Concepts and Cases Second Edition 2025 edition

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Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.


605 pages, 167 Illustrations, color; 33 Illustrations, black and white; Approx. 520 p. 135 illus., 7

Media Other     N/A   (Unknown format)
Released April 10, 2025
ISBN13 9783031659829
Label Springer International Publishing AG
Pages 484
Dimensions 210 × 278 × 31 mm   ·   1.24 kg
Language German  

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