Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals - Xuejing Ma - Books - Springer Verlag, Singapore - 9789819967391 - September 30, 2024
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Xuejing Ma
Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals 2023 edition

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This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2024
ISBN13 9789819967391
Publishers Springer Verlag, Singapore
Pages 196
Dimensions 150 × 220 × 10 mm   ·   324 g

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