Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats - Management for Professionals - Xuehua Wang - Books - Springer Verlag, Singapore - 9789819961825 - October 4, 2023
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Xuehua Wang
Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats - Management for Professionals 2023 edition

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This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.

244 pages, 1 Illustrations, color; 10 Illustrations, black and white; XII, 244 p. 11 illus., 1 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 4, 2023
ISBN13 9789819961825
Publishers Springer Verlag, Singapore
Pages 244
Dimensions 150 × 220 × 20 mm   ·   539 g

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