Character Merchandising: Protection Under IP Laws - Vandana Mahalwar - Books - Springer Verlag, Singapore - 9789819756278 - September 1, 2024
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Vandana Mahalwar
Character Merchandising: Protection Under IP Laws 2024 edition

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This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2024
ISBN13 9789819756278
Publishers Springer Verlag, Singapore
Pages 150
Dimensions 150 × 220 × 20 mm   ·   424 g

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